Vortex was selected to develop labelling for the U.S. launch of this recovery drink originally formulated in Australia.
The Springbac name is rooted in it’s intended purpose as a hangover prevention and reducer. Ingredients promise to help restore your body’s chemistry to normal quickly and conveniently.
To stand apart from the energy drink segment, we developed a clean, crisp look is meant to suggest elegance rather than gimmickry, and hint at the citrus taste. Executions were created for can, mini-bottle and a convenience store size.
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